THE HYATT CENTRIC BRAND EXPERIENCE
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travellers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife, and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including environmentally conscious bath products, Bluetooth-enabled electronics, and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination.
“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, global head of capital strategy and franchising for Hyatt. “Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”
Following the official confirmation for the construction of Hyatt Centric Carlisle Bay, in Bridgetown, Barbados, draft slides illustrating key concepts and precedents for design have been released to inform the public of what to expect from the project. These draft slides cover aspects such a key spaces and spatial organisation, interior decor, and place within the urban context.
Hyatt Centric Carlisle Bay, Barbados, will be ideally located adjacent to the capital city of Bridgetown, allowing guests to easily explore and discover all that Barbados has to offer. The resort will be situated on two acres of beachfront property along Carlisle Bay’s scenic Brownes Beach, one of the largest beaches in Barbados. Carlisle Bay offers numerous shipwreck diving and snorkeling opportunities for guests and locals, as well as renowned reefs and pristine white sand beaches. Guests can also stroll through historic Bridgetown and St. Ann’s Garrison, a UNESCO World Heritage Site and local hub for social and commercial activity. The directors at Vision Development’s Inc., Mark Maloney and James Edghill, have worked closely with both SB Architects and DRS 360 Lab to ensure that the natural beauty, culture and heritage of Barbados have been reflected in the design and hence the construction of Hyatt Centric Carlisle Bay, Barbados.
“We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Each of these new hotels (speaking of the 12 Hyatt Centric Hotels to open over the next two years) will deliver on that desire, serving as launch pads for exploration in cities around the world.”