Hyatt Centric: Designed for Millennial-Minded Travellers

THE HYATT CENTRIC BRAND EXPERIENCE

Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travellers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife, and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including environmentally conscious bath products, Bluetooth-enabled electronics, and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination.

“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, global head of capital strategy and franchising for Hyatt. “Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”

Following the official confirmation for the construction of Hyatt Centric Carlisle Bay, in Bridgetown, Barbados, draft slides illustrating key concepts and precedents for design have been released to inform the public of what to expect from the project. These draft slides cover aspects such a key spaces and spatial organisation, interior decor, and place within the urban context.

Hyatt Centric Carlisle Bay, Barbados, will be ideally located adjacent to the capital city of Bridgetown, allowing guests to easily explore and discover all that Barbados has to offer.  The resort will be situated on two acres of beachfront property along Carlisle Bay’s scenic Brownes Beach, one of the largest beaches in Barbados. Carlisle Bay offers numerous shipwreck diving and snorkeling opportunities for guests and locals, as well as renowned reefs and pristine white sand beaches. Guests can also stroll through historic Bridgetown and St. Ann’s Garrison, a UNESCO World Heritage Site and local hub for social and commercial activity.  The directors at Vision Development’s Inc., Mark Maloney and James Edghill, have worked closely with both SB Architects and DRS 360 Lab to ensure that the natural beauty, culture and heritage of Barbados have been reflected in the design and hence the construction of Hyatt Centric Carlisle Bay, Barbados.

Slide 1 places the hotel within its urban context, highlighting the south coast boardwalk and promenade with reference to the positioning of the hotel and its pier bar which extends out into the sea.

 

Slide 2 illustrates in photographic and diagrammatic form inspiration taken from the coastal landscape, as well as key strategies for the overall massing of the hotel, driven by a core circulation route connecting the two main ’spines’ of the building.

 

Slide 3 maps out the positioning and relationships between key spaces within the hotel, as well as marking out its main points of access (bridge bone) which runs through its core from the main road to the coastline.

 

Slide 4 zooms in on this ‘bridgebone’ corridor with juxtaposed images depicting the raw materiality and decor of surrounding spaces.

 

Slide 5 gives reference to the atmosphere of the ‘Kids Club’ through pictures of vibrant and playful, child-friendly interiors.

 

Slide 6 is informative of the purpose and range of product supply of the hotel’s ‘Deli Market’, as well as illustrating a raw, organic interior design.

 

Slide 7 depicts Hyatt’s design aim for the hotel bar, following the theme of exposed materiality overlaid with a more elegant urban decor.

 

Slide 8 relays information about a specific colour scheme for the restaurant, consisting of cool blues and purples with white highlights, complimented by a natural, timber aesthetic.

 

Slide 9 shows the extension of the view across the pool into the beachscape, inclusive of planted palms and canopy beds aligned within the pool itself.

 

Slide 10 is indicative of a classic distinctively tropical vibe for the pool bar, with painted murals and slatted solar shading to allow light into the space.

 

Slide 11 gives a better view of the pier bar with reference to the physical interaction and intertwinement between the bar and the sea.

 

Slide 12 expands on the spa and fitness spaces of the hotel. The design takes precedent from similar spaces which utilise earthy tones and imagery with views out towards the ocean.

 

Slide 13 looks at the potential uses of spaces within the meetings and events room. These are illustrated in the corresponding images as conference and presentation rooms, as well as the potential for utilising built in individual work spaces.

 

Slide 14 shows the layout of typical bedroom types, ‘twin’ and ‘king’, with picture reference to a turquoise and white colour scheme and decor.

“We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Each of these new hotels (speaking of the 12 Hyatt Centric Hotels to open over the next two years) will deliver on that desire, serving as launch pads for exploration in cities around the world.”

Sources:
http://ehotelier.com/properties/2016/07/28/hyatt-centric-carlisle-bay-barbados-open-2019/

Michaela Gomes

Graduating class of 2016 from The University of Sheffield’s undergraduate architecture program, Michaela now works as an architectural assistant at MGA inc. with plans of resuming studies for her masters degree in 2018. Her prime interests in the field include humanitarian and social architecture – focusing on the development of communities through people centric design. After obtaining her full qualification she plans on bringing some of these ideas to Barbados in hopes of improving government housing and urbanism in the island.
Contact: michaelaangomes@gmail.com

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